A budget-friendly fashion hack I learned while working retail in college is timing your purchases to coincide with sales.

Retailers start slashing spring/summer line prices in July to prepare for the new fall/winter inventory. That’s right, JULY. Last I checked, July is still very much summer. So I usually wait until at least this month to pick up anything new. I already have a drawer full of bikinis, so there’s really no harm in waiting.

Sustainable brands usually come with a higher price tag than conventional brands, as they’re not using cheap shortcuts that harm the environment and exploit garment workers. However, many sustainable brands work on the same seasonal cycle, so if their prices are out-of-budget for you now, waiting mid-season is a great way to afford it.

That’s exactly what I did with the Vitamin A Swim bikini I’m wearing here. This eco-friendly brand manufactures their suits in California out of their signature EcoLux fabric – a luxury recycled nylon. I lusted over this off-the-shoulder design all year and took the plunge right before the 4th of July. Everything about this suit to me says “luxury” and I know I’ll be wearing it through October (as fall doesn’t start until November in Los Angeles).

Shop Sale Vitamin A Swim

Bamboo White Shirt – The Great Beyond, Leather Slides – Jenni Kayne (secondhand via The RealReal), Sunglasses – Sunday Somewhere

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