Every girl wants a new festive frock to celebrate the holiday party season in, but that doesn’t have to mean adding to the garment industry’s already massive carbon footprint with a new purchase, especially if it’s just going to sit in your closet for the rest of the year. Instead, turn heads at your Christmas gathering in a swanky designer dress, document it well with a few IG-worthy selfies and puppy dog filtered Snapchats, and then give it back.
No I don’t mean keep the tags on and return it to Nordstrom. This isn’t 1999.
I’m talking about a little thing called Rent the Runway, an online service where you can rent designer dresses and accessories for a fraction of their retail price. A single dress that a woman may have worn once or twice before disposing of, can now be shared by a plethora of stylish (and similarly sized) women. All of the energy and resources used to create the garment can now be divided by how many times it was rented. Environmentally conscious, budget-friendly and totally chic. Definitely GWS approved.
Although I have known about the service for a while, I recently used RTR for the first time for my friend Amanda’s December wedding and had an amazing experience. The lace cocktail dress I had chose arrived ahead of schedule, I received compliments on it all night, and best of all, it arrived in a reusable zip-up garment bag instead of wasteful disposable packaging. I will definitely use the service again for future special events and parties!
Dress – Keepsake
Photos by @sdrpick.