I have so much respect for Reformation, an LA-based brand that I consider the pioneer of modern ecofashion. Details about their environmentally responsible and ethical production methods are expertly shared at every touchpoint, but the true key to their success comes down to a superior product. I would guess that a majority of shoppers don’t flock to Ref to save the planet, they do because the clothes are really cute and styled perfectly online. Founder Yael Aflalo understood early on that they couldn’t depend on the promise of  sustainable clothing to attract the environmentally conscious, they needed to be cooler than the conventional brands to succeed, and with over 1 million Instagram followers, I think it’s safe to say that’s a feat they have achieved.

The only catch is that it’s at a higher price point, rightfully so with local production methods, so when I shop at Reformation I try to make sure they are pieces that I can wear often and style different ways, like the Sawyer top and Saylor pants that I wore out to brunch in Silver Lake. The tailored pants are perfect when I want a more professional look, while the linen fabric makes them comfortable enough for weekend styling as well. I seem to be always reaching for a white tank to pair with both solid and printed bottoms, and I liked that the lace-up detail adds some interest to this one.

I knew we would do some shopping after brunch, so I carried this handwoven tote I got on vacation in Bali last year in order to avoid any paper/plastic shopping bags. The retro sunnies are from consignment app TheRealReal (my latest obsession) and shoes are the Isla Slide Sandal from ethical brand Nisolo.

 

Photos by @sdrpick.

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